Errata – Or Rather Time To Man-Up

This does not look good.  It is the 16th and this is the first post I have made this month.  At least I have line of site to 3 posts (including this one), but I better start seeing some weird things soon or my quota will again be in jeopardy – I know, broken record but it is August and I am on goal and within tolerance of my New Year’s resolution – before you comment, how well are you doing on your resolutions to this point? 8^).  In this post, there is good news and bad news.  The good news first, my wife finally took the time to actually read my blog which requires me to use my second hand to count the number of readers so far.  So my readership is increasing, but this one came at a small price.  Having been with me to experience a number of the blog topics, she was in a position to correct some errors in my post.  I always want to be as accurate as possible, so I am taking the time to correct a few of the mistakes she found and follow up on another post.

Starting off, I would like to apologize to Applebee’s for incorrectly identifying their fine establishment as the one causing us hardships with the gift card.  You can read the post here if you are curious.  Linda reminded it was not at Applebees, but rather:

Chedduhs

That’s right, the episode with the gift card happened at Ched’duh’s in Springfield.  Please go out of your way enjoy Applebee’s fine cuisine and make your own choice about going to the other.

Secondly, the location of the Moose encounter  was not at Yellowstone National Park as indicated in my blog entry.  The moose was actually seen as we were exiting the Rocky Mountain National Park.  I sure hope he does not find out and decide to pay me a visit.

I also thought I would take the time to follow up on the post regarding Sunny D. You know, the one where they purposely labeled their container to deceive the consumer.  Anyway, as mentioned in the post I did take the time to comment on their website and thought I would simply provide the details of their response:

This was my submission to their corporate website:

Content: I want to comment on what I consider intentional and truly deceptive marketing practices by your company. I was recently at Sams and decided to go with your orange juice offering over your competitors based on your label indicating 100% Vitamin C. Unfortunately, I purchased a case of your product under false pretenses. Once home I eventually checked the nutrition facts and noticed that a single bottle of your product only provides 80 percent of the DV. Sure enough when I turned the bottle over I found the small print of per 8 oz serving. Now I ask you, does a company with integrity put this deceptive label on a 6.75 floz container?… or maybe you think the consumer would be more than willing to op en another bottle and try to guesstimate 1.25 floz to conform to the label. I’ll accept the fact I failed due diligence on the purchase, but as a result of being deceived I will be hard pressed to consider any of your products in the future. I hope the loss of company integrity was worth not increasing your unit size or changing your label appropriately.

This was the ONLY response I received from taking the time to comment on their website regarding what I think is a serious example of deception:

Subject: RE: [BULK] Message from Sunny D

 

Good Morning,

 

Thank you for contacting SunnyD and sharing your thoughts with us. I will certainly share your feedback with the rest of the team. Thank you again for writing. Have a wonderful day!

Sincerely,

Sunny Delight Beverages Co
Consumer Relations Department

Contact Center hours are M-F 8am-7pm

Wow, I am truly a satisfied customer and looking forward to my wonderful day.  I especially liked the [BULK] portion of their subject line so I am fully aware that the entry was never seen by anyone and the automated response had a built in delete submission line in the CGI.  My lifelong ban list would like to welcome Sunny D to their pages.

I will contrast this to a recent corporate dialog with a company called RoadID.  I always wear their product whenever I run to give both myself and my wife a bit of comfort knowing there is a possibility I could be saved after keeling over on a long hot run.  Unfortunately, the strap came apart on it so I looked up their customer support email address from their company website and literally emailed their company president (yes, that is the address they gave out) and sent them short email telling them how much I liked their product and if there was a way I could purchase a replacement strap.  Almost immediately, a support representative contacted me and told me how to purchase another one, but they were going to send me one right away and waive the fee.  Hats off to Christy for going way above and beyond to satisfy a customer.  I’ll recommend RoadID to anyone who wants some security while away from home.

That’s all I have for now, time to start planning the remaining minimum 5 posts for this month

Marketing Deceived

Nothing, and I mean nothing gets my blood boiling more than when I am deceived by weenies in marketing.  Unfortunately, this recently happened to me thanks to Sunny D.  I was in Sam’s picking up a few items when I noticed they had a case of little SunnyD bottles.  I noticed the 100% Vitamin C on the label and thought this would be a quick way to get my C intake – this is my tried and true way to keep the sick days down since my coworkers have a tendency to bring every mutant flu strain there is into my office.  I’ll go to 1000mg when I feel the germs trying to take hold.

Sunny D Label

See it up there in the upper right hand corner.  Out there in the prominent front of the label and and easily visible.  Convincing myself to spend the money, I hauled the case into the cart and made my way to the registers and paid for my items.  This of course only means I have to go through the completely ridiculous, asinine, inconvenient, irksome, infuriating and idiotic integrity check at the door.  First off, there is absolutely no way they can actually verify my receipt with a quick scan of the cart and secondly, how the hell am I going to actually steel a box of 400 ding dongs?  … tuck it under my armpit and hope nobody notices.. not!  But I digress, this rant is about marketing deception, not failed business processes.

Later in the day, I had a thirst and decided to enjoy one of my new juice bottles.  Apparently bored, I started reading the nutrition facts.  I usually do this at the store, but in my haste I forgot to give it a good viewing.

Sunny D Label

Wow, I did not expect the calorie count on such a little bottle, but that isn’t what stuck out.  Check out the Vitamin C entry – 80% of my daily value.   Wait a minute, that didn’t align with my pre-purchase analysis.  Turning the bottle back to the front, I notice the issue.  Maybe you noticed it by now, but that fine print I glossed over says “per 8 oz serving”.  A quick scan down to the left corner to reveal the deception.  The bottle only contains 6.75 oz.  This is absolute deception in my book.  Even if I opened two bottles I wouldn’t know how to estimate 1.25 ounces to get my DV not to mention the new “true” calorie content.  Unbelievable.  Yes, I was fooled and in essence it comes down to my fault, but I would love this company to explain this labeling practice.  In fact, I have already made my comments regarding their company’s integrity on their corporate website and will gladly update this with any weasel reasoning they try to respond with.

As of now, there will never be another Sunny D purchase made by me again.   Fool me once shame on you … never give them a chance to fool you again.. kudos to me